PIE Books
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70s Magazine Advertisement in Japan
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PIE Books
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Издательство: PIE Books, 2007
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DjVu, 304 страницы, 12.16 МБ
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This title features magazine advertisement created during 1970s, which was the time that people began enjoying luxurious products such as cars, electric appliances, fashion, and cosmetics. New magazines published in the period embodied their new life style, and magazine advertisements tempted their appetite for luxuries with powerful design and graphics.
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1100
 stalker1965
16 февраля 2009
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Beyond Advertising: Communication Design
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PIE Books
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Издательство: PIE Books, 2007
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PDF, 224 страницы, 6.72 МБ
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How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.
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811
allkonekt
10 декабря 2009
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Neo Japanesque Graphics
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PIE Books
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Издательство: PIE Books, 2006
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PDF, 208 страниц, 6.24 МБ
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Japanese-style graphics that break from traditional norms reflecting new Japanese sensibilities and contemporary arrangements. This collection presents a tremendous array of the next generation Japanese-style design that is currently drawin attention in creative circles as expressed in the form of flyers, catalogs, posters, packaging, CD jackets, alendars, book design, and more. Radically new and novel Japanese design as only a Japanese publisher can present with confidence brought together in one dazzling volume.
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752
anatoly_24
17 октрября 2009
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New Shop Image Graphics 2
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PIE Books
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Издательство: PIE Books, 2005
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PDF, 224 страницы, 6.72 МБ
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In order to establish distinctive retail space — be it housewares shop, restaurant, cafe, boutique, hair salon, hotel or any other — it has become essential to develop a store identity based on clear marketing strategies and concepts. This book presents the superbly designed graphic applications that play instrumental roles in creating magnetic store identities, together with photographs of the shops and a description of their underlying concepts. This valuable collection documents more than 100 case studies of the newest and best in store identity from a wide variety of business categories all in one volume.
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810
allkonekt
09 февраля 2009
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Character Design Collection:
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PIE Books
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Издательство: PIE Books, 2006
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PDF, 232 страницы, 6.96 МБ
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A special collection of image characters and symbol marks designed for use as PR tools for companies, organizations, products, and events. In addition to advertisements, novelties, packaging, and other actual examples of their application, the works showcased in the book are introduced together with design concepts and character profiles. Categorization by type of business presents the contents of the book in away that provides insight to the farthest possibilities of character marks being used in a positive way by businesses and organizations. This volume is the softbound edition of the original title: Character World.
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839
valentina632
12 марта 2009
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Fashion Brand Graphics
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PIE Books
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Издательство: PIE Books, 2007
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PDF, 160 страниц, 4.80 МБ
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The fashion brands that appear in this collection are among the most highly regarded in Japan and herein we introduce some of their commonly used marketing tools including catalogues, shopping cards and shopping bags, together with their seasonal promotional tools and novelties. This publication serves as a reference for not only other graphic designers, but also people in the fashion industry, marketing professionals and students.
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579
admin
26 марта 2010
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Character Design Today
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PIE Books
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Издательство: PIE Books, 2011
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PDF, 223 страницы, 6.69 МБ
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A character serves as one of the most powerful communication tools which convey a clear message from a company to its target audience, and differentiates its product from the competitors’. This book features 200 successful characters with each profile, concept as well as the graphic examples. A featured article about the process of creating a character from scratch is also included with useful examples. This book is a good inspirational tool not only for designers but for those who are interested in character businesses.
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809
eclipslife
08 марта 2014
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New Encyclopedia of Paper Folding Design
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PIE Books
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Автор: Ken Ozawa
Издательство: PIE Books, 2003
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PDF, 240 страниц, 7.20 МБ
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«Following Encyclopedia of Paper-Folding Designs, the first book in this series, New Encyclopedia of Paper-Folding Designs presents the folding techniques in flyers, leaflets, catalogs, in addition to direct mail and card projects. From relatively simple techniques to the most advanced, this book showcases various paper folding «tricks» such as folding up, folding over, wrapping, lifting, compressing, inserting, assembling, warping, and projecting. Vivid photographs and schematic drawings of each work make learning these methods clear for all levels. Drawings are also included on the accompanying CD-ROM in Adobe Illustrator format so readers can effectively learn from each drawing.»
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867
admin
22 мая 2009
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Beauty and Healthcare Package Design
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PIE Books
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Автор: Saito Kaori
Издательство: PIE Books, 2011
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DjVu, 152 страницы, 6.08 МБ
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To win loyal customers in this fiercely competitive market, it's important to understand that high-quality package design is a vital element of a winning marketing strategy. Pretty, cute, and fashionable are buzzwords in the beauty and healthcare industry. This book presents some of the proven high-quality package designs in the field. The words organic and sweets are frequently used to entice the female demographic. A simple definition of the word organic describes ingredients sourced from nature. Earth tones and images from fruits, plants, the sea, and the sky are often utilized in packages to express the content of such products. The customer receives the powerful message from the package design that nature equates to peace of mind and a sense of security. By using the sweets approach, packages and perfumes are made to resemble cakes and desserts. For example, the Sexy Girl hand and body cream comes in fruit punch, strawberry mille-feuille, and peach tart fragrances. The packaging incorporates visuals of mouth-watering sweets for each fragrance. The approach of using packaging design to appeal to women has become a successful ploy in stimulating discussion among women and attracting the attention of female consumers. Designers and creative professionals not only in the package and product design industry but also in other fields will find this book useful as a source of creative ideas for design.
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551
coldlikeice
16 декабря 2013
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Best Package and Wrapping Graphics
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PIE Books
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Издательство: PIE Books, 2011
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PDF, 192 страницы, 5.76 МБ
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From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.
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696
zorkuzz
15 июня 2013
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Rustic Italian Food
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PIE Books
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Автор: Vetri Marc
Издательство: PIE Books, 2011
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PDF, 288 страниц, 8.64 МБ
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«Slow-cooked meats, homemade breads, flavorful pastas... these are the traditional comfort-food classics that Italians have been roasting, baking, curing, and making in their own kitchens for generations — dishes that people actually want to cook and eat. In «Rustic Italian Food» acclaimed Philadelphia chef Marc Vetri celebrates the handcrafted cuisine of Italy, advocating a hands-on, back-to-the-basics approach to cooking. Home cooks of every skill level will revel in the 120 recipes, such as sweet Fig and Chestnut Bread, rich Spinach and Ricotta Gnocchi, savory Slow-Roasted Lamb Shoulder, and fragrant Apple Fritters. Rustic Italian Food is also an education in kitchen fundamentals, with detailed, step-by-step instructions for making terrines, dry-cured salami, and cooked sausage; a thorough guide to bread and pasta making; and a primer on classic Italian preserves and sauces. Much more than just a collection of recipes, in this book Marc Vetri connects us directly to the essence of Italian food.»
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1045
vitalysev
14 августа 2013
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